Product Marketing Manager

Product Marketing Manager
Dayton Area, OH
Job Requisition: 6415
 
Description of Product Marketing Manager: 
The Product Marketing Manager will be responsible for establishing and driving product marketing strategies and programs consistent with overall business objectives for this medical device company. 

Responsibilities for Product Marketing Manager: 
  • Develops product marketing strategies within the product segment to achieve stated revenues objectives
  • Ensures consistent product and marketing messaging throughout all communication mediums in order to deliver clear product support
  • Works with Product Managers to develop new product launch plans 
  • Act as the category expert, customer service and technical service
  • Generate marketing print and digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content
  • Develops training materials for internal customer service, technical service, internal and external sales organizations
  • Monitors existing product performance via key metrics Monitors environment in core product categories
  • Manages category pricing and forecasting for financial and operational planning
  • Responsible for creating detailed business cases for sustaining products that reference relevant data sets, to justify the best business decisions, via quantitative and qualitative reasoning.
  • Monthly financial and operational demand planning
  • Annual strategic plan support
  • Product training for internal (sales, customer experience) and external (dealer, customers) audiences
 
Requirements for Product Marketing Manager: 
  • Bachelor's degree in Business; MBA desirable
  • 4+ years’ experience in product management and marketing 
  • Ability to lead cross-functional teams
  • Strong analytical and financial skills
  • Proficient in understanding technical product aspects
  • Healthcare products, medical devices or medical furniture experience preferred
  • Proficient in Microsoft Office applications, including Outlook, Excel and Word
  • Ability to travel up to 25%
 
 
 

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