How to Tell Your Story on LinkedIn


April 17, 2020


180 Engineering

180 Insight

Your LinkedIn page is often the centerpiece of your online career persona, yet most of us barely consider what we’re offering there. We serve up a motley buffet of achievements, experiences, identities, missions, and passions for readers to shovel through. Or we go the other way and set a sparse table with only the four basic food groups: name, current job, past experience, and education. The first approach overwhelms the reader — employer, investor, client, or ally — and the second leaves them starved for information and less likely to connect. The opportunity is lost and we all go hungry.

No matter how great you are in a role, if you can’t articulate your value, it’s that much harder to gain the sponsorship you need to move into the leadership positions you seek. With your LinkedIn page, telling the story of your professional progression, leading your audience to its happy ending, and framing it in terms they care about is the difference between casting a wide net to catch Arctic Char in the Caribbean and chartering a harpoon boat in the Norwegian Sea. The result: you get the meetings, leads, and interviews that you actually want.

In my work as a career coach, I help mid-career women get hired, promoted, and buy in for the impact they want to make. To a one, that means establishing a compelling leadership brand identity the best, stickiest, and most effective way possible: by telling a cohesive and concise story that connects to the audience you want to reach most and getting them to reach out to you. To curate your LinkedIn page for storytelling success, follow these steps.

Write Your Own Happy Ending

Where is all your hard work leading? Are you the innovative CEO of a fast-growing company bent on bringing solar technology to every home along the Eastern Seaboard and then the world? Or the female Diversity and Inclusion evangelist who won’t rest until half the CEOs of all Fortune 500 companies are women?

Knowing your professional story’s bright, bold, happy ending anchors the narrative and helps you understand which pieces of your experiences, achievements, and results are relevant to your story.

Take Nichelle. For several years she’d been glued to her laptop, working 13-hour days, jumping every time her manager named a new height, all in the hopes of making director at one of the biggest social media platforms. Continue reading article