How to Brainstorm — Remotely

In the age of Covid-19, many of us are no longer working together in the same rooms — but we still need to generate ideas collaboratively. Fortunately, even in a remote environment, there are several approaches that can help you solve complex problems effectively.

Get a wide reach

When you and others work together to generate a new solution to a problem, it’s important to remember that you’re doing so by taking advantage of the collected knowledge in the heads of the people involved in the process. The description of the problem serves as a cue for them to reach into their memory and retrieve related information.

Determining who is involved in a brainstorm is therefore critical. Prior to the pandemic, in many organizations it was often hard to get a broad group of people together, because of their varying schedules and/or locations. But because our default was to have in-person meetings, we didn’t engage much with people who couldn’t be physically present as part of the idea-generation process. And we knew that hybrid meetings in which some people are present and some are online are generally a horrible experience for those attending remotely.

One advantage of working remotely is that it’s now easier to bring in a broader group of participants. You have to do this carefully, though. Don’t start with a list of people you want involved in your brainstorming session. Instead, identify the roles and expertise you want, and then find people who fit that description. Ask your colleagues for…continue reading article

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